The World’s Most Trusted Voice on Gold Ownership.
Alex Chiniborich, globally recognized as ‘The Gold Guy,’ is a financial strategist and founder of Alluca Group, dedicated to making gold ownership clear, trusted, and accessible worldwide.
$20B
Assets Structured
1000+
Clients Empowered
15+
Years of Experience
Alex Chiniborch
The Alex Chiniborch Story
5,000 Years of Trust, Made for Today
Discover Alex’s Personal Story
Internationally recognized as ‘The Gold Guy’ Alex Chiniborch is a financial strategist redefining how individuals and institutions secure wealth — making gold simple, relevant, and accessible in today’s uncertain economy. From his early career in Canadian banking to founding Alluca Group in Dubai, Alex has spent decades mastering wealth structuring, compliance, and asset protection.
With experience advising governments, institutions, and entrepreneurs across the Middle East, Africa, North America, and Asia, he helps protect and grow wealth with transparency and security.
While most financiers operate behind closed doors, Alex stands apart as the world’s most visible and outspoken advocate for gold — bringing transparency, expertise, and conviction to a space long dominated by secrecy. Respected for his expertise and integrity, his mission is clear: to cement his role as the global authority on gold and to redefine financial freedom for the modern world.
Financial Services
Liquidity & Cash Management
Efficient liquidity and cash management strategies tailored for high net worth individuals to optimize financial flexibility and preserve wealth.
Commodities Transactions
Specialized management of commodities transactions, optimizing opportunities and mitigating risks in diverse markets.
Crypto Transactions
Trust & Estate Structuring
Thoughtful and comprehensive strategies for smooth transitions of wealth and business interests to future generations.
Asset Protection
Tax Mitigation
Financing
Due Diligence & Compliance
Comprehensive due diligence and compliance services meticulously crafted for ensuring regulatory adherence and mitigating risks in complex financial landscapes.
576%
Gold has increased in value by 576% since the year 2000.
52% YTD
In 2025 Gold has been hitting record highs amid safe-haven investor demands.
11.7%
Average return year on year since 2000. Outperforming traditional assets & banks.
18%
Global gold demand has jumped18% with investors seeking a safe haven & greater returns.
Expertise That Protects Wealth
Famous Voices On Gold
Why The World’s Smartest Investors Trust It
From Wall Street legends to world governments, history’s most trusted voices agree on one thing: gold outlasts every empire, every currency, and every crisis. Their words remind us why this timeless asset continues to safeguard wealth, inspire trust, and remain the foundation of financial security.
Gold continues to play a key role in portfolios… as central banks increase their reserves… amid inflationary pressures.
Gold is starkly simple: own it, or you do not… that simplicity has cash value.
Gold is money. Everything else is credit.
Commodities such as gold and silver have a world market that transcends national borders, politics, religions, and race.
