Internationally recognized as “The Gold Guy,” Alex Chiniborch is a financial strategist redefining how individuals and institutions secure wealth — making gold simple, relevant, and accessible in today’s uncertain economy. From his early career in Canadian banking to founding Alluca Group in Dubai, Alex has spent decades mastering wealth structuring, compliance, and asset protection.

With experience advising governments, institutions, and entrepreneurs across the Middle East, Africa, North America, and Asia, he helps protect and grow wealth with transparency and security.

While most financiers operate behind closed doors, Alex stands apart as the world’s most visible and outspoken advocate for gold — bringing transparency, expertise, and conviction to a space long dominated by secrecy. Respected for his expertise and integrity, his mission is clear: to cement his role as the global authority on gold and to redefine financial freedom for the modern world.