Alex Chiniborch — Gold’s Global Advocate
The only global authority speaking publicly for gold, wealth, and financial freedom.
The Alex Chiniborch Story
5,000 Years of Trust, Made for Today
Internationally recognized as ‘The Gold Guy’ Alex Chiniborch is redefining wealth by making gold simple, relevant, and accessible in today’s uncertain economy. From early success in Canadian banking to founding Alluca Group in Dubai, Alex has spent decades mastering wealth structuring, compliance, and asset protection.
His Mission
Empower people everywhere to safeguard their future with gold — the only asset trusted to preserve wealth for over 5,000 years. Having worked across the Middle East, Africa, North America, and Asia, Alex advises families, entrepreneurs, and institutions on protecting and growing wealth with transparency and security.
While most financiers operate behind closed doors, Alex stands apart as the world’s most visible advocate for gold — building a global brand rooted in expertise and integrity. His goal remains clear: to cement his role as the global authority on gold and financial freedom.
Alex's Success Journey
Milestones That Consistently Built Trust
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Becoming ‘The Gold Guy’
Recognized internationally as the only public-facing advocate exclusively dedicated to gold. Built a global brand and media presence, reaching families, entrepreneurs, and institutions worldwide.
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The Gold Revelation
Realized that fiat money and digital assets come and go — but gold remains. This turning point earned him the recognition that would evolve into his global nickname: “The Gold Guy.”
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Global Expansion: Europe (UK), Middle East, Africa & Asia
Advised governments, institutions, and entrepreneurs across multiple continents, expanding his reputation as a trusted voice in wealth structuring and compliance.
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Founder, Alluca Group (North-America)
Established Alluca Group — a firm dedicated to gold trading, refining, and asset management — bridging traditional finance with timeless wealth protection.
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Canadian Banking Foundations
Entered the world of private banking and finance, mastering compliance, cross-border structures, and the importance of protecting wealth beyond borders.
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Early Entrepreneurship
Ventured into athletics and business simultaneously, learning resilience, strategy, and leadership — traits that would later fuel his financial career.
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Schooling Years — Montreal, Canada
Developed early discipline through academics and sports, shaping the mindset that would later define his entrepreneurial path.
